✨ She-EO’s Guide to Black Friday Prep: Cash Flow Without Burnout

Black Friday + Cyber Monday = the Super Bowl of online business. 🎉

It’s the weekend where sales go wild, inboxes explode, and every brand is screaming about discounts. But here’s the thing most women in business never hear:

you don’t have to hustle yourself into the ground to win this weekend.

As a She-EO, your job isn’t to burn out — it’s to build a plan that brings in cash flow without chaos. And that’s exactly what we’re going to map out today.

🛍️ Step 1: Define Your Black Friday Offer

The biggest mistake I see? Slapping a discount on a random product and hoping it sticks. 🚫

Instead, ask: What will feel irresistible for my audience this weekend?

Some ideas:
✨ Exclusive product bundles (two bestsellers + a new bonus training).
✨ Limited-time bonuses (extra coaching call, digital resource, or gift card).
✨ Early access or VIP upgrades.

Black Friday offers work best when they feel special and time-sensitive, not like a desperate clearance rack.

🌀 Step 2: Map Out Your Funnel

Don’t overcomplicate this, babe — a simple funnel gets the job done:

Promo page → highlight the offer + urgency.

Checkout page → keep it clean and friction-free.

Thank-you page → upsell or invite into your next program.

Pro tip: If you already have funnels, just sprinkle in your Black Friday bonuses instead of reinventing the wheel.

💌 Step 3: Plan Your Email Sequence

Your email list = your money maker this weekend. 💌✨

Here’s a simple She-EO sequence:

1–2 weeks before → Warm-up teasers + waitlist.

Friday morning → Big reveal + link drop.

Saturday → FAQ email (bust objections).

Sunday → Highlight transformations + social proof.

Monday → “Final Hours” countdown push.

Don’t be afraid to send daily — everyone’s inbox is packed, and you don’t want to get buried.

📱 Step 4: Prep Your Social Media Strategy

Social hype = sales hype. 📲

Use countdown posts + “deal drops” in stories.

Create content buckets: before → during → after.

Schedule posts ahead so you’re not glued to your phone.

Bonus: get your affiliates, students, or community to share and tag you.

This builds momentum way beyond just your audience.

🗂️ Step 5: Automate Everything

Your Black Friday cash flow should run without you chained to your laptop.

✅ Schedule emails in advance.
✅ Preload posts + stories.
✅ Test checkout links + upsells.

By Thursday night, everything should be locked, loaded, and ready to roll. That way, you can sip hot cocoa and watch sales roll in. ☕✨

🌟 Step 6: Plan Beyond Black Friday

The weekend doesn’t end on Monday night — it’s just the beginning.

Funnel buyers into your signature offers.

Add a surprise bonus to overdeliver + keep loyalty high.

Use that momentum to carry into December promos.

Black Friday should be a launchpad, not a one-off.

🚀 Want the Fast Track?

You could piece all this together slowly… OR you could shortcut the whole process with me inside my Black Friday Cash Flow Workshop.

In just 3 days, we’ll:

Map your perfect Black Friday funnel.

Build it out with automations.

Create your email + social promo strategy.

By the end, you’ll have your entire Black Friday weekend prepped, scheduled, and ready to make sales on autopilot. 🎉

👉 Join the workshop [HERE] and lock in your most profitable Black Friday yet.

✨ That’s your She-EO Cash Flow Move of the week: prep early, automate often, and show up polished — not panicked.