Black Friday is NOT just about slapping 50% OFF on an offer. There are so many ways to structure your campaign β and the right one depends on what you actually want Black Friday to do for your business.
Drop your info below and let's figure out what Black Friday could actually look like for YOUR business. π€
Free live training β’ October 19 at 4 PM ET
was spent online in the U.S. on Black Friday 2025 β up 9.1% year over year.
of U.S. Black Friday online sales came from mobile devices.
was spent online every MINUTE during peak Black Friday hours.
You don't automatically need to slash your prices.
You don't have to run the same deal for four straight days.
And you definitely don't need to copy whatever everyone else
on your feed is doing.
Your Black Friday strategy should be built around
what you want Black Friday to DO for your business.
Your campaign can be structured in dozens of different ways. These are just some of the levers you can mix, match and build around.
Your strategy may focus on converting the audience you already have and maximizing how much revenue your campaign generates during the sale.
Your Black Friday campaign can be designed to bring new leads and people into your ecosystem β not just squeeze another sale from your current audience.
Black Friday can become an entry point into a membership, subscription or recurring offer so your November sales can continue paying you in December and beyond.
You may use an irresistible entry offer to turn followers and subscribers into first-time customers who can continue moving through your ecosystem later.
The sale might happen in November, but the strategy,
setup and promotion start BEFORE then.
And when it comes to how people want to hear about
Black Friday promotions, email remains a major player β
alongside social and your website.
Sales, audience growth, new buyers, recurring revenue β the goal changes the strategy.
We'll explore different pricing, offer, urgency, bonus and promotional structures you can use.
Your offers, audience, goals and capacity should shape the campaign β not whatever everyone else is doing.
At the end of the masterclass, I'll show you what comes next
if you're ready to choose your Black Friday strategy and
actually set the campaign up from start to finish.
But first? Let's figure out what you're building.
Let's figure out what you're selling, how you could structure it and what strategy actually supports the goal you have for your business this Black Friday.
Just enter the details below, and watch how your business grow
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